Before I get into the 7 types of keywords I like to target I
want to quickly touch on WHY these keywords convert for me.
You see, when doing your keyword research you want to put
yourself in your customers shoe and ask yourself a very
important question…
- Is the person searching for this particular keyword
looking to BUY something?
If the answer is yes, you’re on the right track. If the
answer is no, then move on .
Anytime you start a new campaign you want to make sure that
the keywords you’re targeting carry some kind of buyer intent behind it.
That way, you have a higher chance of
making a sale or commission. Also the more targeted the keyword the higher your conversions are going to be.
Luckily for you, each of the keywords I’ll be covering below meets the criteria outlined below.
1. Product Name Review/Reviews - If I were forbidden to target any other kind of keyword, review keywords would be mychoice.
Why? Because they convert. If you think about the
intention of the person searching for that term, you’d realize
they’re looking for information on whether to buy a
particular product or not.
And if they’re watching your video there’s a good chance
they’re going to convert. The great thing about review/s
keywords as well is that you don’t have to do too much
selling of the product. All you have to do is outline a few features
and benefits and tell them where to go to buy. That’s it.
When people are looking for reviews on a particular product all they’re really looking for is for someone to justify why
they should buy the product.
Make sure you keep that in mind as well. You don’t have to
do too much selling when making a review video.
Also the plural and singular versions of the word are
treated as separate keywords so be sure you target both in your
campaigns.
EXAMPLE OF REVIEW KEYWORDS ARE:
Nikon D3200 Review
Logitech C920 Review
Apple TV Review
iPhone 6 Reviews
iMac Retina Review
(these are just examples I typed out - please don’t think
these are keywords that are ready to target. I did not do any
analysis or research on them)
2. Product Name Bonus - I usually group this keyword with review/reviews when targeting products in the “Internet Marketing niche” because this is probably the only niche out there that people look for bonuses before buying a product.
And with good reason, sometimes you can find some really
amazing bonuses out there.
When I mention this keyword the first thing people ask me
is: “But I don’t have anything to offer as a bonus, what do I do?”
This is a very valid question. One of my BEST converting
bonuses when I target internet marketing products is saying “If you purchase this product through the link below this video,
I’m going to send you a case study training of how I get videos - like the one you’re watching right now - to the
first page of Google.”
That one line ALONE has made me so much money. Why? Because
the proof is in the pudding. If people found my video
at the top of Google and I tell them I’m going to show them
how I did it, they can’t deny my strategies don’t work. Then all
you have to simply do is create a screencast video
explaining the steps you took to rank the video. SIMPLE, right?
EXAMPLE OF BONUS KEYWORDS ARE:
Explaindio bonus
Video Maker FX bonus
Tube Sniper Pro 3.0 Bonus
3. Does “XYZ” work, Does “XYZ” really work, Does “XYZ” actually work - These keywords I usually group together into one campaign since they’re pretty much the same variation of the same keyword; however, they each have their own search volume and search results.
These keywords may not
have as much search volume as the others, but they convert
at an extremely high level.
They also have the same intent as “review” keywords, People
just want you to justify why they should buy the product.
You can literally use the same video you would use to rank
for review keywords. I’ve used these terms very successfully when the “review” keywords are way too saturated.
It’s the
perfect way to get the same kind of traffic without all the competition.
EXAMPLES OF THESE KEYWORDS ARE:
Does Garcinia Cambogia work
Does Garcinia Cambogia really work
Does Garcinia Cambogia actually work
4. How To: I love how to keywords.
They are really easy to
get people to do what you want. They’re looking for a solution
to a problem and as long as that problem is big enough, they
follow your lead. I love using how-to keywords to build lists as well.
It’s so easy to ask someone to give you their email
in exchange for the solution to their problem.
I’ve used how-to keywords to build lists in the forex niche,
day trading niche, Wordpress niche and chess niche. They work great!
EXAMPLES OF HOW-TO KEYWORDS ARE:
How To Install Wordpress Using Fantastico
How To Use My Nikon D3200
How To Use A Green Screen
How To Show On Page 1 of Google
5. “For Dummies” - These keywords are AWESOME! The Dummies company has done such a good job at branding
themselves that they’ve started to steal a lot of the
traffic from the “how-to” market. People are now starting to search for
“yoga for dummies” instead of “how to do yoga” as an
example. Plus there is SOO much traffic in these keywords it’s insane! And again, it’s a great way to go under the radar
and capture some how-to traffic. The intent behind “for dummies” is the same. They just want a solution to their problem.
EXAMPLES OF “FOR DUMMIES KEYWORDS”:
Yoga for dummies
Nikon d3200 for dummies
Photography for dummies
Chess for dummies
6. Celebrity Terms - These are awesome and there’s so much traffic in these keywords.
Big companies understand that celebrities sell - which is why they spend so much money on
getting celebrities to endorse their product. This awesome means a TON of money for us as marketers.
What happens when a celebrity endorses a product is the
person watching may not necessarily know the name of the product being advertised, but they’ll remember the name of
the celebrity. So what happens when they go do their research and don’t remember the product?
They’ll search for
“Celebrity name + product + review”
A perfect example of this is Ashton Kutcher. A few years
ago, he became the face of the Nikon 1 camera.
For many, they’ll think, “That was a cool looking camera that was in
that commercial with Ashton Kutcher. Let’s go research it.” And what happens at this point is they’ll go to Google and type
in: Ashton Kutcher camera review Can you see the potential in these kind of keywords? Trust
me, they WORK! :)
EXAMPLES OF CELEBRITY TERMS ARE:
Ashton Kutcher Camera review
Jilian Michaels Workout Program
Diamond Dallas Page Yoga Workout
Jennifer Lopez Perfume Review
7. VS Keywords - These are ULTRA amazing and I’ve made a TON of money from them.
What I mean by VS keywords is pretty simple - you’ll be comparing two products. People
LOVE to compare similar products to see which one is best for them.
Even I did this recently when I was thinking of what camera
to buy. I compared the Nikon D3300 and the Canon 550d.
The great part about these kind of keywords is that you can
make money from both products. You don’t necessarily have to side with one or the other. You can just compare the two
and have the person make their own choice.
Of course you’ll be linking to both product though. :)
Also there’s an infinite amout of products that you can
compare and if there’s more than one similar product in that
category, you can go even deeper and compare 3-4 products in
one campaign.
EXAMPLES OF “VS” KEYWORDS:
ü Apple TV
vs Roku XD
ü Nikon
D3300 vs Canon 550d
ü iPad mini
vs Kindle Fire
ü iPhone 6
vs Galaxy s5
Can you see the endless
possibilities? :)
8. Foreign Keywords - I wanted to throw in one last bonus keyword in here that most people never talk about,
but that have made me a ton of
money. Foreign keywords! I’ve made a ton of money by ranking videos for health
related terms in the Spanish niche. I also have a student who
has started doing this in the French market and is doing extremely well. If
you speak another language use this to
your advantage and take over these markets.
You’d be surprised at how many of
these markets are WIDE open!
Some of you may be asking, “Where
exactly can I find these products to promote and make a commission from?”
Below I’ll quickly share with you
some of my favorite places I find great products to promote.
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