How To Find Your Competition When Using PLR

One of the main disadvantages of PLR is that multiple people can be using the same content. That means they could be competing with you for search engine rankings or even for buyers. Because of this fact, it pays to do a little searching to find your competition. In this article we're going to look at several ways you can do that.

The primary resource you're going to use for this is Google Search. You're going to look for other marketers who are using the same PLR as you.

If you're dealing with web content like articles, copy a unique sentence from the middle of the content and run an exact match search in Google. That means enclose the sentence in quotes, like this:

"This sentence is copied and pasted from the middle of the article somewhere."

This will search for other instances of that exact sentence. Always try to use a sentence that wouldn't be found in other articles if you can. For example, if you grabbed a sentence like "I closed the door" it's quite likely it will show up in other content, not just your PLR.

If Google returns any results for your search, click through and read the article on those sites to see if it is in fact the same.

This same process can be used for a sales page if you're selling an ebook or some other type of infoproduct. Simply copy and paste a unique sentence, or maybe a headline, from that page and see if Google returns any results.

If so, you can click through and see if it is the same product and if so, what it's being sold for. You can even sign up for that marketer's email list to see how they market to their list. This can be a great way to get ideas for additional backend products for your own sales funnel.

Another place you can search for competition is Tradebit.com. Tradebit is a marketplace where you can sell your digital products such as ebook and other info products. Search for the title of the PLR package on there to see if anyone else is selling it.

Many marketers selling on Tradebit sell as foolishly low prices and if that is happening it's possible your potential customers could find those offers if they search for the title of your product.

The best solution for this problem is to customize your product so it isn't immediately recognizable - a new title, new graphics and branding and so on. That way nobody will be able to find a cheaper competitor because as far as they're concerned, you're the only one selling it.

5 Step Guide To Making Money From PLR

in this article we Will discuss 5 Step Guide To Making Money From PLR

Most people who buy PLR never actually get around to implementing it. Instead, it just sits on their hard drive collecting "digital dust." If that sounds familiar, don't worry - we're going to look at a simple five step process for taking a PLR package and getting it up and selling.

1. Customization

One of the drawbacks to PLR is that everyone who buys it gets exactly the same content. If ten other people use the "stock" sales page and graphics, they're all going to look identical. Which usually means they wind up competing on price and it becomes a "race to the bottom."

Instead, get some new graphics made for it, tweak the sales letter (especially the headline and subheadlines) and make it "look" like something different. This makes it much harder to compare directly to another offer, taking price out of the equation to some degree.

2. Set Up A Website

The next stage is to get the sales page, download page and any other pages included with the package uploaded to your hosting account and ready to start taking sales. You could register a new domain for the site, but don't get hung up on it. It's better to sell it from an existing site and actually have it selling than to wait until you find the "perfect" domain.

3. Order Processing

You'll need some sort of order processor to process your customers' payments and forward them on to the download page after they buy. There are lots of options:

- Clickbank

- 1ShoppingCart

- Nanacast

- Paypal

- Paydotcom

Don't overanalyze this step. If you have a shopping cart system in place already, by all means use it but if not you can just set up a simple Paypal payment button. Again, having something up and running and taking orders will be infinitely more profitable than waiting until you find the "right" solution.

4. Connect To Your Autoresponder

You should always build a list of buyers for anything you sell, and PLR is no different. Set up an email list in Aweber or whatever service you prefer and put an opt-in box on the download page (or integrate it with your shopping cart if that's an option).

If you use an opt-in box on the download page, offer a bonus of some sort for opting in to improve your conversion rates.

5. Send Traffic To The Sales Page

Once the delivery system is set up, it's time to send some traffic to the sales page and start taking orders. There are lots of ways to do this:

- Send a promo to your existing email list

- Add it to your signature on market-related forums

- Post it to Facebook, Twitter and other social media sites

MY 5 FAVORITE PLACES TO FIND PRODUCTS TO PROMOTE

1. Watching TV - You have no idea how much money you can make by just watching TV. All you have to do is make sure

you pay attention to whats being advertised in between what you’re watching. Most of us step away from the TV when

commercials come on, I like to stay and watch the commercials. Anytime I see a great product being advertised I write it

down and do my research later. Another great channel to tune in to is the infomercial channel that promotes a new

product every hour or so. If you see a product getting a lot of media attention, there’s a good chance there’s a ton of

money in it.

2. Launch Boards - 

If you’re wanting to do Launch Jacking, then launch boards are your best friend. Launch Jacking is

pretty much targeting Internet Marketing products before they’re released. I make a TON of money from Launch Jacking.

The top 3 launch boards out there are JVNotifyPro, Muncheye, WarriorJV. When I do launch Jacking I make sure the

price of the product is at least $27.

3. Walking around the mall - This is another big one and very similar to watching TV.

 When you walk around the mall, there’s always going to be those new products that are getting the more exposure in the stores. Pay attention to these and write them down. One of my favorite stores to look around is Brookstone. 

They always have some REALLY cool electronics. 

The kiosks in the middle of the malls always have some cool stuff too.

4. Magazines - I LOVE using magazines to find products to promote.

 Anytime I’m in the grocery store, bookstore or at my  local Walgreens I always take a peek at the magazine section. My favorite types of magazines to look at are the ones

tailored to the affluent. Boating magazines, Fishing Magazines, Luxury toys, hobbies etc. Just pay attention to the products that are advertised in these magazines.

5. Email 

I’ve made a ton of money by paying attention to what’s being advertised in my inbox and when I see several people advertising the same product, that’s even better.

 Another great thing is when big companies email their customers lists with new products, deals etc. Since I do quite a bit on my shopping online, I’m on several big companies email lists. I pay close attention to them.

One important thing about finding products to promote is to ALWAYS be thinking like a marketer. Wherever you are, wherever you go always have your marketing cap on. Anytime you see something being advertised, write it down. I keep an active notepad file on my iPhone that has a HUGE list of products. Make sure you start doing the same.

Now by this point you should be wondering how exactly do you get paid with these products?

Below I’ll quickly share with you my favorite affiliate networks that I use and you can ensure will pay you on time.

My 7 Favorite Types of Keywords That Convert

Before I get into the 7 types of keywords I like to target I want to quickly touch on WHY these keywords convert for me.

You see, when doing your keyword research you want to put yourself in your customers shoe and ask yourself a very

important question…

- Is the person searching for this particular keyword looking to BUY something?

If the answer is yes, you’re on the right track. If the answer is no, then move on .

Anytime you start a new campaign you want to make sure that the keywords you’re targeting carry some kind of buyer intent behind it. 

That way, you have a higher chance of making a sale or commission. Also the more targeted the keyword the higher your conversions are going to be.

Luckily for you, each of the keywords I’ll be covering below meets the criteria outlined below.

1. Product Name Review/Reviews - If I were forbidden to target any other kind of keyword, review keywords would be mychoice. 

Why? Because they convert. If you think about the intention of the person searching for that term, you’d realize

they’re looking for information on whether to buy a particular product or not.

And if they’re watching your video there’s a good chance they’re going to convert. The great thing about review/s

keywords as well is that you don’t have to do too much selling of the product. All you have to do is outline a few features

and benefits and tell them where to go to buy. That’s it. 

When people are looking for reviews on a particular product all they’re really looking for is for someone to justify why they should buy the product.

Make sure you keep that in mind as well. You don’t have to do too much selling when making a review video.

Also the plural and singular versions of the word are treated as separate keywords so be sure you target both in your

campaigns.

EXAMPLE OF REVIEW KEYWORDS ARE:

 Nikon D3200 Review

 Logitech C920 Review

 Apple TV Review

 iPhone 6 Reviews

 iMac Retina Review

(these are just examples I typed out - please don’t think these are keywords that are ready to target. I did not do any

analysis or research on them)

2. Product Name Bonus - I usually group this keyword with review/reviews when targeting products in the “Internet Marketing niche” because this is probably the only niche out there that people look for bonuses before buying a product.

And with good reason, sometimes you can find some really amazing bonuses out there.

When I mention this keyword the first thing people ask me is: “But I don’t have anything to offer as a bonus, what do I do?”

This is a very valid question. One of my BEST converting bonuses when I target internet marketing products is saying “If you purchase this product through the link below this video, I’m going to send you a case study training of how I get videos - like the one you’re watching right now - to the first page of Google.”

That one line ALONE has made me so much money. Why? Because the proof is in the pudding. If people found my video

at the top of Google and I tell them I’m going to show them how I did it, they can’t deny my strategies don’t work. Then all

you have to simply do is create a screencast video explaining the steps you took to rank the video. SIMPLE, right?

EXAMPLE OF BONUS KEYWORDS ARE:

 Explaindio bonus

 Video Maker FX bonus

 Tube Sniper Pro 3.0 Bonus

3. Does “XYZ” work, Does “XYZ” really work, Does “XYZ” actually work - These keywords I usually group together into one campaign since they’re pretty much the same variation of the same keyword; however, they each have their own search volume and search results. 

These keywords may not have as much search volume as the others, but they convert

at an extremely high level.

They also have the same intent as “review” keywords, People just want you to justify why they should buy the product.

You can literally use the same video you would use to rank for review keywords. I’ve used these terms very successfully when the “review” keywords are way too saturated. 

It’s the perfect way to get the same kind of traffic without all the competition.

EXAMPLES OF THESE KEYWORDS ARE:

 Does Garcinia Cambogia work

 Does Garcinia Cambogia really work

 Does Garcinia Cambogia actually work

4. How To: I love how to keywords. 

They are really easy to get people to do what you want. They’re looking for a solution

to a problem and as long as that problem is big enough, they follow your lead. I love using how-to keywords to build lists as well. 

It’s so easy to ask someone to give you their email in exchange for the solution to their problem.

I’ve used how-to keywords to build lists in the forex niche, day trading niche, Wordpress niche and chess niche. They work great!

EXAMPLES OF HOW-TO KEYWORDS ARE:

 How To Install Wordpress Using Fantastico

 How To Use My Nikon D3200

 How To Use A Green Screen

 How To Show On Page 1 of Google

5. “For Dummies” - These keywords are AWESOME! The Dummies company has done such a good job at branding

themselves that they’ve started to steal a lot of the traffic from the “how-to” market. People are now starting to search for

“yoga for dummies” instead of “how to do yoga” as an example. Plus there is SOO much traffic in these keywords it’s insane! And again, it’s a great way to go under the radar and capture some how-to traffic. The intent behind “for dummies” is the same. They just want a solution to their problem.

EXAMPLES OF “FOR DUMMIES KEYWORDS”:

 Yoga for dummies

 Nikon d3200 for dummies

 Photography for dummies

 Chess for dummies

6. Celebrity Terms - These are awesome and there’s so much traffic in these keywords. 

Big companies understand that celebrities sell - which is why they spend so much money on getting celebrities to endorse their product. This awesome means a TON of money for us as marketers.

What happens when a celebrity endorses a product is the person watching may not necessarily know the name of the product being advertised, but they’ll remember the name of the celebrity. So what happens when they go do their research and don’t remember the product? 

They’ll search for “Celebrity name + product + review”

A perfect example of this is Ashton Kutcher. A few years ago, he became the face of the Nikon 1 camera.

 For many, they’ll think, “That was a cool looking camera that was in that commercial with Ashton Kutcher. Let’s go research it.” And what happens at this point is they’ll go to Google and type in: Ashton Kutcher camera review Can you see the potential in these kind of keywords? Trust me, they WORK! :)

EXAMPLES OF CELEBRITY TERMS ARE:

 Ashton Kutcher Camera review

 Jilian Michaels Workout Program

 Diamond Dallas Page Yoga Workout

 Jennifer Lopez Perfume Review

7. VS Keywords - These are ULTRA amazing and I’ve made a TON of money from them.

 What I mean by VS keywords is pretty simple - you’ll be comparing two products. People LOVE to compare similar products to see which one is best for them.

Even I did this recently when I was thinking of what camera to buy. I compared the Nikon D3300 and the Canon 550d.

The great part about these kind of keywords is that you can make money from both products. You don’t necessarily have to side with one or the other. You can just compare the two and have the person make their own choice. 

Of course you’ll be linking to both product though. :)

Also there’s an infinite amout of products that you can compare and if there’s more than one similar product in that

category, you can go even deeper and compare 3-4 products in one campaign.

EXAMPLES OF “VS” KEYWORDS:

ü Apple TV vs Roku XD

ü Nikon D3300 vs Canon 550d

ü iPad mini vs Kindle Fire

ü iPhone 6 vs Galaxy s5

Can you see the endless possibilities? :)

8. Foreign Keywords - I wanted to throw in one last bonus keyword in here that most people never talk about, 

but that have made me a ton of money. Foreign keywords! I’ve made a ton of money by ranking videos for health related terms in the Spanish niche. I also have a student who has started doing this in the French market and is doing extremely well. If

you speak another language use this to your advantage and take over these markets.

You’d be surprised at how many of these markets are WIDE open!

Some of you may be asking, “Where exactly can I find these products to promote and make a commission from?”

Below I’ll quickly share with you some of my favorite places I find great products to promote.